Last Updated on: September 27, 2022
This is the golden age for Web development and Web Designing aspirants. Every company has a rooted strategy which is incomplete without web development. The growing industrialisation and technology have sprouted career opportunities for Web developers. The flexibility of learning such courses has enhanced the interest in students to take it up as a career. Be it a classroom course or Web development online course, and one can sit at home, learn the niche and straightway start a freelancing career.
As a web designer, all you desire is good user experience. If the website is not fulfilling the designing goals, your hard work is going to get wasted. A good website design consists of good Interaction, visual appeals, and easy access to users.
Table of Contents
Why Website Designing is Important?
A well-designed website is important for a business for engaging with their target audience and converting visitor traffic into customers. The design of a website has the power to create a good first impression and increase brand recall. Since the design defines the layout of different elements on a page, it can motivate visitors to navigate to the right sections of the website and take the desired action. A web designer needs to focus on the presentation features like the background, set of colours, font and font size, and the placement of elements like text, images, and videos. In terms of design functionality, a website designer needs to take care of the speed, navigation, animation, user experience, SEO requirements, as well as cross-browser and cross-device design consistency. A good website design has the power to make or break a business. Let us find out what are the most common problems in website design.
What are the Most Common Problems in Website Design?
Generally, there are a few mistakes which a smart developer avoids but sometimes get ignored. Let us see what the mistakes which are viable are, and a web developer should take care of in order to present a perfect website to the client.
1.Lack of effective communication:
What do you think is the most important factor for a good website? Before you say, high-quality graphics, attractive fonts, dynamic design, I will stop you and say, “No it is the communication” The accuracy of a website is determined by the correct communication between the client, agency and the designer. To know the requirements of your client, it is very important to interact about the needs. The more clarity you will have regarding the needs, the more specifically you can reflect it in your design.
Bad communication:
You choose one from the menu->You choose the size->You order the pizza
Good communication:
You choose one from the menu-> You choose the size (small, medium, large)->You specify the type of crust you need(thin crust, cheese burst, stuffed)-> You specify the toppings you need-> You specify the cheese requirement(shredded, Mozzarella, Gouda)-> You specify about the sauce you need( Peri Peri, Pesto, Hot sauce, etc)->You place the order.
What do you think, which order will come out to be more satisfying? Of course, the second one. Similarly, a smart designer should always pay attention to clients’ requirements in detail.
In this way, the designer will not have to waste time in initial designs which may not get approved by the client later. It is better if the Interaction between designer and client happens beforehand to avoid conflict.
2.Lack of proper research before design initiation:
After the client puts his designing demands, it is not advisable to directly jump to designing. There are a lot of other factors which must be taken into account in order to come up with a successful design.
In marketing there is a rule, “before what we want to do, look around what others are doing, not to copy them, but to do better than them”. You have to put a certain amount of time into designing research around the competitors. What they are doing, how they are doing, and what can you do better.
3.Bad Colour coordination of layouts:
Choice of colour is one of the most important yet ignored factors when it comes to designing a successful website. The human mind has a tendency to be inclined to things which are visually appealing. The eye is susceptible to certain colours in both positive and negative ways. 7/10 audience decides to stick on a website depending on its appearance. Colours are the building blocks of any visual. Some colours prick to the eyes, on the other hand, some colours are dull. You have to choose in between.
You have to make sure the layout doesn’t come out to be flashy with over gaudy colours. A soothing website with the correct colour combination can create a positive impact on the customer and make them stay longer.
Choose a colour which goes with the brand taste. Talk to the client and find out if they have any specific colour requirements. There might be some clients who are specific about some colours due to favourable Vastu, or they consider it to be their good luck colour.
A general idea of choosing the right colour comes from the logo. Make sure the background blends well with the logo colour. This tactic makes the website a little seamless, and the colour conflict reduces.
4.Ignorance to device Responsiveness:
You did all the hard work, the perfect colour, a good design, an appealing layout. You should not forget about the devices upon which it will be implemented; otherwise, the hard work is going to get wasted again. Remember, a good website design is important and helps you get validation from Google too.
I remember the days while browsing a website on my mobile, and I had to zoom in to an optimal size, but it would just end up cracking the letters. It was a very bad user experience.
Now technology has improved, and as a designer, you cannot afford to miss this part of designing, i.e. making it responsive for every device it will be scrolled upon. A poor mobile experience can shoo away your audience in a few seconds. Nobody wants to put extra effort into scrolling, zooming in, zooming out, pricking eyes on hazy texts and shrunken images.
In the end, the brand may lose leads and sales due to a bad responsive design. Do you want that? Of course not! So make sure apart from good design, the website is responsive enough to pass the test on every device.
5. Poor presentation and heavy Photoshop:
Presentation is important. The header section, the logo, the landing pages, the contact pages and about us pages, all should convey the message loud and clear. Sometimes when a designer stuffs the websites with too many things, the real message diffuses somewhere in-between and the overall appeal becomes poorer.
Try to make it look clean and not clumsy. Put content wherever required and remove where it is not. The call to action button has to be very specific and user friendly. Have you seen some websites, while you try to open a page and suddenly so many pop-ups flash on the screen? It is heavily distracting and concludes a bad user experience. Try not to do that. Usage of Photoshop has to be optimised. Higher photoshopped images take more time to load and affect the performance.
6. Missing a Call to Action
Common website design mistakes include the absence of a call to action feature. If a website is witnessing a lot of traffic but the same is not getting converted into subscribers or buyers, it is an indication that the website is not steering the users properly. This can be rectified by using explicit Calls to Action, which means making it clear what you want the visitors to do and ensuring that they can do so easily. The call of action could be asking the visitors to sign up for a newsletter, leave their contact details or begin shopping.
7. No SEO or Analytics
One of the best ways to judge a website’s popularity is by using SEO and analytics. These tools give you an idea of how the website ranks. The use of SEO ensures that the website appears high on the search engine ranking pages, while the analytics tells you how many visitors landed on each page and the average duration of their visit. This information can be used to modify the website and improve the visitor response. The absence of SEO or analytics tools can prevent an online business from achieving the desired goals.
8. Social Media Links that Are Too Prominent
The right placement of social media links is an important website design issue. By giving prominence to these links, you encourage visitors to click on them and not read the content on your website. To ensure that visitors read the content on the website before visiting the company’s social media pages, it is best to place the links at the bottom.
9. The Site is Not Secure
A website without a valid HTTPS certificate is not considered secure. The absence of such a certificate makes browsers warn users about the website not being safe. The HTTPS encrypts data left by users of a website, ensuring that this does not fall into the hands of criminals.
10. Brand Inconsistency
Another common mistake is allowing the tone and style of the design to deviate from the brand’s ethos and values. This can have a severe adverse impact on brand recognition and brand value. So, when designing a website, it’s important to keep in mind the brand and the business it represents and ensure its language, tone, and style are consistent.
CONCLUSION:
Think in this way, each design that you make is not in the interest of the client always but for you. Make every design a masterpiece. More than clients’ advantage, it will fetch good portfolios for you too. With every design, you are showing the industry what you are capable of, how magnificent designs you can make.
At the end of the day, a good design is going to enhance your brand too as a good designer, upon whom brands and companies can rely upon for creating a masterpiece for them. Start learning Web designing now, and yes, be a smart designer.
Monica Swain
Monica is a senior marketing executive. Her skillsets consist of digital marketing and strategy, SEO, marketing analysis and more. She also has her expertise in writing various copies, including web, newsletters, e-books, social media, etc. But, it does not stop here. Her love for writing goes as far as doing poetry connecting science and life.
